Focusing on user needs & desires to design products that are usable, well-structured, and delightful.
The look-and-feel or user interface of products, with an emphasis on usability and visual communication.
Integrating business, user, and technological needs and opportunities to create and optimize products.
Web site optimization, commonly known as A/B testing, has become an expected competency among many web teams, yet there are few comprehensive and unbiased books, articles, or training opportunities aimed at individuals trying to create this capability within their organization. In this series, I’ll present a detailed, practical guide on how to build, fine-tune, and […]
Like a favorite pair of sneakers or an ideal life partner, I’ve been falling increasingly in love with Google as time passes. From my new Android phone to the recent improvements in Google Maps, the world seems to agree that they’re a company still on the rise. Over the past few years, I’ve also been using Google […]
Few topics stimulate the troops and drive such rousing conversation around the office watercooler as software development process discussions. I decided to address this topic in my first blog post, not for the cheap emotional thrills, but more as a foundation to lead into future posts on product design methodology. After having spent about a year-and-a-half with the web […]