User Experience
Focusing on user needs & desires to design products that are usable, well-structured, and delightful.
Visual Design
The look-and-feel or user interface of products, with an emphasis on usability and visual communication.
Product Development
Integrating business, user, and technological needs and opportunities to create and optimize products.
A Beginner’s Guide to Web Site Optimization – Part 1
Web site optimization, commonly known as A/B testing, has become an expected competency among many web teams, yet there are few comprehensive and unbiased books, articles, or training opportunities aimed at individuals trying to create this capability within their organization. In this series, I’ll present a detailed, practical guide on how to build, fine-tune, and […]
Agile Project Planning with Google Docs
Like a favorite pair of sneakers or an ideal life partner, I’ve been falling increasingly in love with Google as time passes. From my new Android phone to the recent improvements in Google Maps, the world seems to agree that they’re a company still on the rise. Over the past few years, I’ve also been using Google […]
Formalizing a Software Development Process
Few topics stimulate the troops and drive such rousing conversation around the office watercooler as software development process discussions. I decided to address this topic in my first blog post, not for the cheap emotional thrills, but more as a foundation to lead into future posts on product design methodology. After having spent about a year-and-a-half with the web […]