A Beginner’s Guide to Web Site Optimization – Part 3

Web site optimization has become an essential capability in today’s conversion-driven web teams. In Part 1 of this series, we introduced the topic as well as discussed key goals and philosophies. In Part 2, I presented a detailed and customizable process. In this final article, we’ll cover communication planning and how to select the appropriate team and tools to do the job.
Read more

A Beginner’s Guide to Web Site Optimization – Part 2

In the previous article we talked about why site optimization is important and presented a few important goals and philosophies to impart on your team. I’d like to switch gears now and talk about more tactical stuff, namely, process.

Read more

A Beginner’s Guide to Web Site Optimization – Part 1

Web site optimization, commonly known as A/B testing, has become an expected competency among many web teams, yet there are few comprehensive and unbiased books, articles, or training opportunities aimed at individuals trying to create this capability within their organization.

In this series, I’ll present a detailed, practical guide on how to build, fine-tune, and evolve an optimization program. Part 1 will cover some basics: definitions, goals and philosophies. In Part 2, I’ll dive into a detailed process discussion covering topics such as deciding what to test, writing optimization plans, and best practices when running tests. Part 3 will finish up with communication planning, team composition, and tool selection. Let’s get started!
Read more

Agile Project Planning

Agile Project Planning with Google Docs

Like a favorite pair of sneakers or an ideal life partner, I’ve been falling increasingly in love with Google as time passes. From my new Android phone to the recent improvements in Google Maps, the world seems to agree that they’re a company still on the rise.

Over the past few years, I’ve also been using Google Spreadsheet (part of the Google Docs family) as my project management tool of choice. It’s quick, simple, and particularly useful for sharing project status with geographically distributed teams, which is becoming more and more important in today’s global workforce.

Read more

DIRECTV Latin America Process Diagram

Formalizing a Software Development Process

Few topics stimulate the troops and drive such rousing conversation around the office watercooler as software development process discussions. I decided to address this topic in my first blog post, not for the cheap emotional thrills, but more as a foundation to lead into future posts on product design methodology.

After having spent about a year-and-a-half with the web team at DIRECTV Latin America, I started to notice that different projects were being managed and developed in different ways, with no standardized process used across teams. In some organizations this might not be a problem, but in our case, many of our resources were shared between teams, and the different processes were causing confusion and frustration. To make matters worse, there were a few examples in which important steps were being skipped accidentally and products were being released with issues. For example, business owners would ask how a recently launched site was performing, but since a web analyst had not been involved in the project, the correct tracking tags had not been included and important goals were not being tracked. That type of thing.

After a couple such incidents, I decided to try and standardize a development process that could be agreed-upon and used by all teams. I created the above diagram to help formalize and communicate the new process.

Read more