Web site optimization has become an essential capability in today’s conversion-driven web teams. In Part 1 of this series, we introduced the topic as well as discussed key goals and philosophies. In Part 2, I presented a detailed and customizable process. In this final article, we’ll cover communication planning and how to select the appropriate team and tools to do the […]
About Charles Shimooka
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Entries by Charles Shimooka
In the previous article we talked about why site optimization is important and presented a few important goals and philosophies to impart on your team. I’d like to switch gears now and talk about more tactical stuff, namely, process.
Web site optimization, commonly known as A/B testing, has become an expected competency among many web teams, yet there are few comprehensive and unbiased books, articles, or training opportunities aimed at individuals trying to create this capability within their organization. In this series, I’ll present a detailed, practical guide on how to build, fine-tune, and […]
Like a favorite pair of sneakers or an ideal life partner, I’ve been falling increasingly in love with Google as time passes. From my new Android phone to the recent improvements in Google Maps, the world seems to agree that they’re a company still on the rise. Over the past few years, I’ve also been using Google […]
Few topics stimulate the troops and drive such rousing conversation around the office watercooler as software development process discussions. I decided to address this topic in my first blog post, not for the cheap emotional thrills, but more as a foundation to lead into future posts on product design methodology. After having spent about a year-and-a-half with the web […]