DIRECTV Play was the first of its kind in our Latin American territories. Before it launched, there were no other streaming video portals from any of the pan-regional cable TV providers.
I was responsible for developing the initial idea for the project with my boss. I subsequently led and managed the project from start to completion, creating most of wireframes, overseeing visual design, development, and even negotiating rights with the content providers (HBO, Turner, Moviecity, etc…). DIRECTV Play was honored as 1 of 3 highlighted projects presented to the President and Board of Directors in 2013