Funnel IQ

Product design and management for a SaaS BI/analytics platform


Funnel IQ is a business intelligence, analytics, and collaboration platform for go-to-market teams. At its core, it provides a no-code solution that aggregates sales, marketing, and customer success data under one roof into a single source of truth, along with turn key data visualization and reporting dashboards and analysis. In addition, it provides team collaboration features and a data insights layer to surface problems with your data and your team’s progress towards goals.

Since Funnel IQ was a relatively small startup, I wore multiple hats; I led product design, management, and customer research. I created all of the designs that you see here in Figma, then delivered the appropriate specifications to engineering teams. I managed and troubleshot all design and functionality issues in both the core product and customer rollouts.