Streaming media platform for DIRECTV LatAm

DIRECTV Play Preview


2013 – DIRECTV Play was the first of its kind in our Latin American territories. Before it launched, there were no other streaming video portals from any of the Latin America pan-regional TV providers.

During a phone call with one of our content providers, I had an insight that led me to generate the initial idea for this project. I approached my boss and together we developed the concept and technical architecture. I subsequently led and managed the product from start to completion, creating the designs, negotiating rights with the content providers (HBO, Turner, Moviecity, etc…), overseeing visual design, development, and even reviewing the TV commercial that aired across our Latin American territories. Within five months of launching, it had led to over 3000 TV package upgrades and over 7000 new user registrations per month. DIRECTV Play was honored as one of three company-wide initiatives presented to the President and Board of Directors in 2013.

DTVPlay Movie Details Page
DIRECTV Play Flow Diagrams
DIRECTV Play Flow Diagrams2
Wireframe of the movie detail page
Wireframe details for the carousel behavior

Results | Sep 2013 – Jan 2014

  • 3173 Premium package upgrades (projected +$1.600M CLV/yr)
  • 960K Logins
  • 198K Unique Users (9% of online subscriber base)
DIRECTV Play Results
A section of the Project Plan for Phase II