DIRECTV E-commerce

One of my major projects while at DIRECTV and the first of its kind when it launched in 2012. For the first time for us and any of our competitors, a person could configure and purchase a TV package directly from the website without the interaction of a sales representative.

I designed and led the project from start to finish including: requirements gathering, all UX and visual design work, implementation oversight including development, analytics, QA and launch.

  • Axure
  • Adobe Photoshop
  • Usability Testing (Talk-Aloud Methodology
  • Agile Project Management